TUBORG – Major Lazer


Journeys of musical discovery

When Tuborg wanted a fresh approach to music centered around cultural discovery and collaboration, they asked Fuse to design and implement a global campaign.

We created Tuborg Open which sees the world’s most collaborative dance trio, Major Lazer, create brand new tracks with massive artists from Russia, China, and India. Each track uses the same Tuborg Beat and the local influences of the collaborators to bring a unique sound.

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