NISSAN BOA & BPA – Athlete Management


Nissan – Team GB & ParalympicsGB Athlete Management

Fuse signed a group of 25 Olympic & Paralympic brand ambassadors for Nissan’s Rio 2016 communications, managing the full contracting and negotiating process with various agents. Having a full set of rights from the start meant the brand stood out with valuable athlete assets, TV creative and local dealership branding all in the mix.

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