Dacia and Rugby League: made of the same strong stuff

In 2016 Dacia UK agreed a three year partnership with the RFL (Rugby Football League). Fuse worked hard to capitalise on the parallels between the two brands: toughness, generosity and a down-to-earth attitude. Using sponsorship assets, social media content and experiential, we created a deeper connection to the essence of Dacia in the minds of fans.

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