COPELLA

A blossoming partnership

We were tasked with driving trial of Copella’s new branding and Apple & Lavender juice among adults aged 45+, without compromising the brand’s premium price point. We partnered with RHS Malvern Spring Show and Hampton Court Palace Flower Show, collaborating with RHS Junior Designer of the year to design the space. In addition to samples of the new juice, we devised consumer engagement pieces, like educational talks, to build brand affinity and worked closely with PepsiCo’s social media agency to create a fully integrated campaign, beyond the activation.

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