THE CALM PHOTOGRAPHY MOVEMENT

Brokering partnerships

As a founding partner, Fuse played a core role in this collaborative movement which exists to help men express their individuality and provoke conversations around modern masculinity by giving them a voice through photography. We developed the go-to market proposal as well as brokering brand partner introductions. This resulted in successfully securing Unilever and Topman as partners of the campaign alongside key media partners such as Shortlist and Creative Review.

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