The convergence of brand purpose and data ethics
WARC Best Practice article by Rachael Smith, Brand Partnerships and Purpose Director
Our Brand Partnerships and Purpose Director Rachael Smith has written a fantastic article for WARC exploring the convergence of brand purpose and data ethics, looking at:
- How data ethics can build brand trust
- Why companies must embed an ethos of data ethics throughout their organisations
- How brands can incentivise data sharing
- How data can be harnessed for positive impact
To read the article in full, click here.