THE CONVERGENCE OF BRAND PURPOSE AND DATA ETHICS

The convergence of brand purpose and data ethics

WARC Best Practice article by Rachael Smith, Brand Partnerships and Purpose Director

Our Brand Partnerships and Purpose Director Rachael Smith has written a fantastic article for WARC exploring the convergence of brand purpose and data ethics, looking at:

  • How data ethics can build brand trust
  • Why companies must embed an ethos of data ethics throughout their organisations
  • How brands can incentivise data sharing
  • How data can be harnessed for positive impact

To read the article in full, click here.