PREMIER LEAGUE AUCTION
What if an OTT platform did enter the market?
Steve Hutchison, deputy MD at Fuse, comments on the Premier League rights auction following the rumour mill going into overdrive with speculation that over-the-top platforms and other non-traditional players are going to enter the market and secure rights with monster bids.
The stage is set for change and that if it does come it could revolutionise the world of football marketing. This article outlines the tender process and what this could mean for the future.
The full article can be read here.