Louise Johnson promoted to CEO of Fuse read more

Louise Johnson promoted to CEO of Fuse, as Stephen Hutchison is promoted to MD

Fuse has announced a management restructure that will see the promotion of Louise Johnson from MD to CEO, supported by Stephen Hutchison who has been promoted from Deputy MD to Managing Director. Johnson now also steps up to join OMG UK’s senior leadership team and will report to Philippa Brown, the chief executive of OMG UK.

Under the leadership of Johnson, Fuse has tripled in size to a team of 120 in the UK, 250 across EMEA, servicing 10 of the top 30 brands in the world. The agency is currently retained by brands including Nissan, PepsiCo, Enterprise and Carlsberg. Fuse has grown consistently in the last ten years and is the only agency to be retained by four of UEFA’s sponsors.

Johnson joined OMG UK in 2010 to set up a new sports marketing division with the late David Pinnington, which later evolved into Fuse. In just eight years, Louise has moved up the ranks from Director and today will see her become the youngest member of the senior leadership team across OMG UK.

Hutchison promoted to MD

As a result of his work as trusted advisor to major network clients including Nissan and PepsiCo, Stephen Hutchison has been promoted to Managing Director. Hutchison has over 10 years’ experience covering all aspects of partnership planning, acquisition and activation. As Managing Director, he has been tasked with working with Johnson to re-structure the agency for the future, oversee the output of both the UK and International business and lead on cross-agency initiatives.

Johnson said, “I’m so proud of the work we have created this year and the steps we have already begun to take to grow the business even further. I’m thrilled to see Stephen promoted to MD, he has been instrumental in the success story of the agency and will continue to play a huge part in our success in the future.”

Philippa Brown, CEO, OMG UK said, “Over the past eight years, I’ve seen Louise transform Fuse into one of the largest and most respected agencies in the sport and entertainment marketing industry and beyond. I’m confident that in her new role as CEO, and with strong support from Stephen, Louise will continue to grow the agency and deliver brilliant successes.”

See Sport Industry’s coverage of the news here.

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