Fuse campaigns shortlisted across four industry leading awards
Awards nods for ŠKODA, Enterprise Rent-A-Car, Audi and Pepsi
We’re delighted to have been shortlisted for seven awards across four industry leading awards in under a week!
Last week our team received two golden envelopes from Sport Industry announcing that we’d been shortlisted for two awards. The first was for International Campaign of the Year for Enterprise Rent-A-Car’s Backseat Pundits campaign. This pan-European campaign, run in partnership with Goal.com, offered football fans the chance to travel to a UEFA Europa League football game with football legends including Marcel Desailly, Robert Pires and Christian Ziege.
The second was the Diversity and Inclusion award for our #ThisIsOurTime campaign with ŠKODA. #ThisIsOurTime put female cyclists centre stage and championed gender parity in sport, using ŠKODA’s resources and assets as an official partner to major cycling races, including the Tour De France and Prudential Ride London, to deliver a powerful equality message.
#ThisIsOurTime secured another shortlist, this time at the UK Sponsorship Awards for Best Sponsorship of Women’s Activities and a further two shortlists at the Campaign Media Awards in the Branded Content and Automotive categories.
Also at the Campaign Media Awards, we secured a Best Use of Experiential shortlist for Audi’s partnership with the BFI on Making a Big Entrance. The partnership saw a fleet of Q8s displayed on London’s South Bank as Audi’s Big Entrance ad was screened at the BFI, accompanied by a live orchestra and choir.
Finally, at the Music Week Awards our work with Warner Music on the UEFA Champions League Opening Ceremony, presented by Pepsi was nominated in the Music & Brand Partnership category. Dua Lipa’s performance at the Opening Ceremony was watched by a global audience of over 76 million people and drove incredible positive sentiment towards Pepsi.
We couldn’t be more thrilled that our work has received such incredible industry recognition and we’re looking forward to finding out the final results on each of the awards nights!