DEMONSTRATING ROI IN MUSIC AND BRAND PARTNERSHIPS
On Thursday, 21st June, Fuse takes to the Spotlight Stage at Cannes Lions to discuss how brands leverage music as a route to entertain and engage consumers and convert them to fans. This session will share the best practices of key players from brands, agencies and the music industry.
How are brands moving from ‘badging’ sponsorship assets to working with rights holders to co-create platforms and extract shared value? What other platforms can brands leverage to engage new audiences? With consumers demanding faster, more personalised, fully integrated, holistic experiences, how can the music industry and brands work together to play an authentic part in consumers lives?
This session will bring real life examples of how creative excellence partnerships have derived measurable business results.
Hosted by Zoe Stainsby, Head of Entertainment at Fuse, the panel also features Renee Brodeur, EVP at TMWRK Management, Anna Neville, General Manager, Legal Counsel, Tap Management and Milan Shah, Global Marketing Manager, Carlsberg.