Experiential: McDonald’s Festival Tour video featured in Campaign
Campaign magazine headed to Wireless festival to speak to Fuse Account Director Olivia Koewius about creating experiences and lasting memories to target young people with the McNuggets tour.
Now in its fourth year, McDonald’s tasked us with re-imagining its Summer Festival Tour and generating brand love with 16-24 year-olds in an authentic way that keeps the product at its heart.
Over the past three years, McDonald’s has served over 88,000 McFlurrys across its Festival Tours. This year it will be serving up a new iconic menu item to festival-goers: McNuggets! These tasty morsels are bound to draw in the crowds, so we worked with McDonald’s to create an immersive McNuggets experience for customers while they wait; including a McNuggets maze, AR McNuggets lenses and a 360-spinning photo experience.
The epic activation will tour across some of the UK’s biggest festivals including Wireless, TRNSMT, Y Not?, Reading and Sundown. The festival tour will be supported by a content partnership with MTV and the experience will be amplified beyond the festival field with influencer appearances, festival ticket giveaways and more, shared across social media.
Campaign headed to Wireless Festival to try out the experiential for themselves, check out the video below to see the interview with our McDonald’s Account Director, Olivia Koewius.
To read Campaign’s article in full, click here.