BEST USE OF SOCIAL MEDIA IN SPONSORSHIP AT THE ESA AWARDS
Fuse picked up the ‘Best use of Social Media in Sponsorship’ at the ESA Awards last night for our Betsafe Man City True Player Challenge activity from last season.
In an extremely cluttered and competitive market place, with relatively low budgets compared to our more established rivals, our challenge was to use social media as a cost effect platform to drive direct commercial return.
Through our partnership with Manchester City, we maximised our access to the players by creating a highly engaging & creative content series that would act as a catalyst to a large social media acquisition campaign.
Our approach, a company first for the Betsson business group, remained true to Betsafe’s brand heritage of embracing the latest technologies in content marketing throughout, delivering exceptional results.